Since its launch in March 2015 R2CITIES Twitter account @R2CITIES has brought the latest news and developments of the project to a wide range of stakeholders and audiences. The project account has been launched to direct the conversation already happening on Twitter towards its official account, as well as to raise awareness and increase the project sphere of influence online.
The social media strategy foresees a high-level of interactions with other EU-smart city projects and important stakeholders (the EU-institutions, Covenant of Mayors, Energy Cities, Eurocities, Climate Alliance, ICLEI and individual personalities on the energy field). Vital to the life of the account and to the quality of the content shared by the latter is the participation of the R2CITIES partners, which has been established since its launch and growing during specific occasions, such as, the attendance or organisation of events.
The recent OpenHouse events organised by the R2CITIES demo sites during EUSEW 2015 brought to the attention of an EU-level audience the activities carried out at local level, thus, up scaling the local level dissemination to worldwide audience.
High impact and good traffic is also given by the relation established with the My Smart City District initiative, whose social media channels (Twitter, LinkedIn and YouTube) are additional content multipliers sustaining R2CITIES outreach and increasing its dissemination impact.